FOUNDATION

We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
FIND YOURS

5 Items Total
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Skin Type
Skin Concern
Finish
Travel
Price
NEW
Almond
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
€46.00
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BESTSELLER
Sand
All
Deep
Fair
Light
Medium
Tan
+ more
Born This Way Natural Finish Foundation
€3.00
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Graham Cracker
ALL
FAIR
LIGHT
MEDIUM
TAN
DEEP
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
€29.00
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BESTSELLER
Light Beige
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Super Coverage Concealer
€30.00
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FRESH & GLOWY

Glossy, glowy skin begins with hydrating formulas & a second-skin finish

Butterscotch
+ more
Travel Size Born This Way Super Coverage Concealer
€16.00
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COMPARE PRODUCTS

FOUNDATION GUIDE

NEW! BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Original Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly