92% said they saw dramatically longer lashes*

95% said lashes looked clump- free*

94% said they did not experience smudging*

94% said they saw instantly lifted lashes*

96% said product/mascara is long lasting*

96% agree this mascara is easy to layer**

95% said this mascara removes effortlessly*

_{*Consumer testing on 172 women after 1 week of product use.}

_{** Consumer testing on 168 women after 1 week of product use.}

WHAT IT IS

Wrap your lashes in a mascara formula that delivers unbelievable length, dramatic lash separation, and extreme lift that lasts up to 24 hours.

Our transformative Ribbon Wrap™ Technology creates a super-extended tube around lashes, stretching them to unbelievable lengths while our Lash Extension™ Brush sweeps through all lash types, including fine, sparse, short, straight, curly, downward, and dense lashes, wrapping them in our deep black formula and elongating them to outstretched perfection.